This is question 55 in the HubSpot Content Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped close leads into customers. You could do this by creating a(n) ______________.
Options
- attribution report ✅
- referrals report
- sales report
- services report
Answer
Correct Answer: attribution report
Explanation
An attribution report shows the content path and touchpoints that contributed to lead conversion.
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