This is question 33 in the HubSpot Inbound Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What kinds of information does your marketing team likely need included in a persona?
Options
- The number of people represented by that persona that they need to bring to the website each month
- How the persona finds answers to problems and how they prefer to be communicated with ✅
- The persona's first name and email address so that they can be sent personalized marketing emails
- The size of the target market represented by each persona
Answer
Correct Answer: How the persona finds answers to problems and how they prefer to be communicated with
Explanation
Marketing teams need to know how personas find information and their preferred communication channels to create effective campaigns.
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