Options:
- Google Analytics only
- TikTok Pixel installed on the website
- A TikTok Business Account only
- Manual upload of conversion data
✅ Correct Answer: B — TikTok Pixel installed on the website
The TikTok Pixel is a JavaScript snippet placed on the advertiser’s website to track user actions (page views, add-to-cart, purchases, etc.) driven by TikTok ads. It is the primary method for web-based conversion tracking.
