Q40: When you view a User Acquisition Report and a Traffic Acquisition Report, what i…

This is question 40 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.

Question

[Multiple Choice] When you view a User Acquisition Report and a Traffic Acquisition Report, what is the key difference between them?

Options

• User Acquisition focuses on how new users first found your site, while Traffic Acquisition focuses on how all sessions arrived
• User Acquisition shows revenue data, while Traffic Acquisition shows engagement data
• User Acquisition only includes paid channels, while Traffic Acquisition includes all channels
• There is no difference between the two reports

Answer

Correct Answer: User Acquisition focuses on how new users first found your site, while Traffic Acquisition focuses on how all sessions arrived

Explanation

The User Acquisition report attributes new users to their first traffic source. The Traffic Acquisition report shows the source of each individual session regardless of whether the user is new or returning.

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