This is question 6 of 69 in the Campaign Manager 360 Certification Exam Answers practice test.
Question
[Multiple Choice] What does an “execution channel” represent in the Planning process?
Options
- An area to enter the user’s objectives, budget, and start and end dates
- The act of sending an RFP to begin the negotiation process with the publisher
- A “channel” created between an advertiser and publisher as soon as the RFP is sent
- The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed ✅
Answer
Correct Answer: The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
Explanation
Refer to Campaign Manager 360 official documentation for details on this topic.
