Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Question

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Options

• Have more people view his website.
• Encourage customers to purchase electric cars.
• Promote videos that speak to the business mission.
• Increase e-mail list sign-ups from potential customers.

Answer

Increase e-mail list sign-ups from potential customers.