This is question 34 of 74 in the Display & Video 360 Certification Exam Answers practice test.
Question
[Multiple Choice] What step should be taken to determine which creatives had the lowest eCPM over the last month?
Options
- Generate an Audience Composition report grouped by audience with the CPM metric selected
- Go into the creative section for the advertiser and compare the inline metrics for eCPM
- Generate a Standard report grouped by creative with the eCPM metric selected ✅
- Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
Answer
Correct Answer: Generate a Standard report grouped by creative with the eCPM metric selected
