Q35: What kinds of information does your customer service team likely need included i…

This is question 35 in the HubSpot Inbound Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] What kinds of information does your customer service team likely need included in each persona?

Options

• Their service level agreement (SLA) when serving people who match that persona
• The percentage of your customer base represented by that persona
• The persona's full contact information and purchasing history
• The parts of your offering that the persona likes most and least ✅

Answer

Correct Answer: The parts of your offering that the persona likes most and least

Explanation

Customer service teams need to know what each persona values and what frustrates them about your offering.

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