This is question 35 in the HubSpot Inbound Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What kinds of information does your customer service team likely need included in each persona?
Options
- Their service level agreement (SLA) when serving people who match that persona
- The percentage of your customer base represented by that persona
- The persona's full contact information and purchasing history
- The parts of your offering that the persona likes most and least ✅
Answer
Correct Answer: The parts of your offering that the persona likes most and least
Explanation
Customer service teams need to know what each persona values and what frustrates them about your offering.
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