Options:
- Tests one variable at a time between ad groups
- Requires a minimum budget to be allocated
- Can only test audiences, not creatives
- Results are available within 24 hours of launch
✅ Correct Answer: A, B
Split Testing tests one variable at a time (audience or creative) across separate ad groups with minimum budget requirements. Both audiences and creatives can be tested, and statistical significance typically requires more than 24 hours.
