This is question 40 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Select] Why would an advertiser install a Meta pixel? Select all that apply.
Options
- To reach the appropriate audience based on website behavior ✅
- To measure the results of an ad across devices ✅
- To automatically create ad creative
- To replace the need for ad placements
Answer
Correct Answer: To reach the appropriate audience based on website behavior, To measure the results of an ad across devices
Explanation
The Meta pixel enables both audience targeting based on website actions and cross-device measurement of ad performance.
