This is question 6 of 26 in the SEMrush Content Marketing Certification Exam Answers practice test.
Question
[Multiple Choice] What is the first and most important question when conducting research about your audience?
Options
- Why do you have followers to begin with?
- What type of buyer are you already attracting?
- What type of buyer are you trying to attract? ✅
Answer
Correct Answer: What type of buyer are you trying to attract?
Explanation
Before analyzing existing followers, you must first define who you want to reach with your content.
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