This is question 48 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Multiple Choice] Which attribution model uses machine learning algorithms to distribute credit for a conversion across various touchpoints?
Options
- First click
- Time decay
- Data-driven ✅
- Last click
Answer
Correct Answer: Data-driven
Explanation
Data-driven attribution uses machine learning to assign credit based on how each touchpoint contributes to conversions.
