Q27: An advertiser wants to measure how TikTok ads impact brand perception. Which TikTok measurement solution should they use?

Options:

1. TikTok Pixel
2. Brand Lift Study
3. Conversion Lift Study
4. Attribution Analytics

✅ Correct Answer: B — Brand Lift Study

Brand Lift Studies measure the impact of TikTok advertising on upper-funnel brand metrics such as ad recall, brand awareness, consideration, and purchase intent by surveying test and control groups.

← 返回 TikTok 认证题库