This is question 31 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
Options
- Information gathered from website activity
- Information gathered from a form submission
- Information gathered from implied behavior
- Information gathered from user behavior ✅
Answer
Correct Answer: Information gathered from user behavior
Explanation
Implicit data is information gathered from observing user behavior, rather than information intentionally shared.
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