Meta Blueprint Certification Exam Answers | 2026-5-19 20:44 | 89 1493 字 | 10 分钟 Practice questions and answers for the Meta Blueprint Certification Exam Answers. Click any question to view the answer and explanation. Meta Platforms and Business Value What are three primary uses of a Facebook business Page? Select all that apply. Which two Meta solutions enable businesses to communicate privately and instantly with customers? Select all that apply. Which Instagram surface allows a business to connect with individuals or groups of people through private messaging? What is the Meta Audience Network? When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business? Business Page Setup and Management What actions can be performed by an admin role on a Facebook business Page? Select all that apply. What are two roles available to manage an ad account? Select all that apply. Where is the option located to change the currency for an ad account? How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager? Which two types of posts can be boosted on the Facebook App? Select all that apply. Where on a Facebook business Page can a business review reporting results for its boosted posts? Select all that apply. Campaign Structure and Objectives How many levels exist when creating an advertising campaign on Facebook? In what order is an advertising campaign created on Facebook? What are the first two campaign objective categories in the ads creation flow? Select all that apply. Which objective category does "Messages" belong to? What are the main benefits of using Ads Manager instead of boosting Page posts? Select all that apply. What is Advantage+ campaign budget? True or False: When you create a Facebook or Instagram ad, you can include a link to your website. A brand has a new goal to get more people to see, share, like, and comment on individual posts on Instagram and Facebook. Which campaign objective is appropriate for this brand? A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use? A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant? An online store wants a database of customer information but does not have the Meta pixel installed. Which campaign objective meets this business goal? A retailer is expanding to new locations and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer? Select all that apply. A quick-service restaurant is launching a new delivery service and wants to build awareness to a large number of people ages 18 to 34 interested in food and dining. The client has a ThruPlay video and a six-second video. Which objective and placements should the client use? Audience Targeting What parameters are used to determine a Core Audience? To create a Custom Audience from website visitors, what does a business need to install? Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter? Where in Ads Manager can an advertiser create a Custom Audience or Lookalike Audience? What is a Lookalike Audience? Which two variables are available for split tests in Facebook Ads? Select all that apply. If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use? A men's retail business is launching a new shoe line with eight different style and color combinations. All styles must be shown to the audience. The business wants to link each style page directly to the product to receive pixel information. Which ad format should the retailer use? Ad Placements and Formats What are two benefits of selecting Advantage+ (automatic) placements? Select all that apply. Which two ad placement options are available on Instagram? Select all that apply. What is Advantage+ placements? Which Facebook tool should be used to create mock-ups and edit images to run ads that fit all placements? A business wants to sell products online. Which ad format clearly displays multiple products with images, prices, and descriptions within a single ad unit? Which three guidelines are considered best practices for Instagram Feed and Stories? Select all that apply. A business set up a campaign and tested different placements. It observed a higher return using Advantage+ placements compared to manual placements. Why did this happen? Meta Pixel and Conversions API Why would an advertiser install a Meta pixel? Select all that apply. Where is the Meta pixel installed? What allows advertisers to create rules for URLs with the Meta pixel to measure specific customer actions? What are standard events in relation to the Meta pixel? Which two Meta business solutions should be the main sources for signals on campaigns? Select all that apply. At what level should an advertiser choose the conversion event optimization when setting up a campaign? True or False: The Meta pixel can help advertisers measure the results of an ad across multiple devices. An advertiser recently installed the Meta pixel on its website. At what level should the advertiser choose the conversion event optimization? Budget, Bidding, and Optimization You want to set a maximum bid amount for individual actions like link clicks and landing page views. What bid strategy should you use? What does the "Estimated Daily Results" feature help an advertiser understand? A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign. What should be used? Where should an advertiser navigate in Ads Manager to include Instagram in a campaign? Ad Creative and Policies What is a valid reason that an ad would be rejected by Facebook? Which of the following is a key benefit of a Facebook ad compared to an organic post? Select all that apply. What is the difference between a boosted post and a Facebook ad? True or False: Meta ad policies prohibit content that attempts to generate negative self-perception in order to promote products. True or False: Ads marketing weight loss products on Meta must be targeted to users over 18 years of age. True or False: Facebook ad content can include false or misleading claims about products or services. Measurement and Reporting What are the results metrics for the Traffic campaign objective? What are the results metrics for the Engagement campaign objective? Select all that apply. A video campaign's goal is to maximize the number of times the video has started to play per impression. Which metric should be used to measure success? What is an Ads Report? Which metrics indicate conversion-level campaign performance? Select all that apply. Campaign Planning and Strategy Which of the following best describes the marketing funnel as it relates to Meta campaign objectives? A primary target audience should be defined through which characteristics? Select all that apply. What is the purpose of A/B testing (split testing) in Meta advertising? A business wants to sell products online and showcase multiple items within a single ad that users can browse and tap to purchase. Which ad format best meets this need? You are launching a campaign for a new clothing line. You want to test whether targeting women ages 25 to 34 or women ages 35 to 44 generates better results. What should you set up? Instagram Advertising Where should an advertiser navigate in Ads Manager to include an Instagram business profile in a campaign? What is the recommended video length for Instagram Stories ads? What format should be used for Instagram Stories creative? Privacy, Data, and Advanced Features What content requires written permission from Meta before it can be advertised? What sources can be used to build Custom Audiences? Select all that apply. When building a Lookalike Audience, what is a best practice for the seed audience? What steps are required to create a Lookalike Audience from the Meta pixel? True or False: Meta ads cannot call attention to perceived personal imperfections or assume personal characteristics of the viewer. A business installs the Meta pixel on its website. What data can the pixel collect to help the business improve its ad targeting? You are analyzing campaign results and want to understand which specific source or campaign drove the most conversions on your website. What tool or feature should you use? A fitness brand wants to reach new people who are similar to its best existing customers. The brand has a customer email list of 5,000 verified buyers. What is the recommended approach? A business wants to track how many people view a specific product page and then make a purchase. What should the business implement? An e-commerce company is running a conversion campaign but notices the cost per acquisition is higher than expected. What should they consider doing first? Source: Emulent Meta Blueprint Practice Test.