Google Analytics 4 (GA4) Certification Exam Answers Sherry | 2026-5-19 19:56 | 171 1715 字 | 11 分钟 Practice questions and answers for the Google Analytics 4 (GA4) Certification Exam Answers. Click any question to view the answer and explanation. GA4 Fundamentals and Account Structure What is the foundation of data collection and reporting in Google Analytics 4? Which of the following correctly represents a Google Analytics account hierarchy? What is a data stream in Google Analytics 4? After deleting a GA4 property, how many days do administrators have to recover it before it is permanently removed? Which feature controls how long user-level and event-level data is stored by Google Analytics? What distinguishes Google Analytics 4 properties from Universal Analytics properties? When enabled, which feature associates event data collected from users on your app or website with the Google accounts of signed-in users who have consented to sharing this information? A single GA4 property can contain both web data streams and app data streams, enabling cross-platform user journey analysis. Your business runs a website and separate iOS and Android apps. You want to analyze user journeys across all three platforms. How should you configure your GA4 account? You run a small company with a website, an iOS app, and an Android app. Your objective is to analyze events and users across all three. How should you set up your account? Data Collection and Event Tracking What must be implemented on your website to begin collecting data and sending it to your GA4 property? What should you use to collect and send data from a mobile app to your GA4 property? Your website triggers an event when users watch a video. Which of these is an example of an event parameter? You want to create a new event that fires only when visitors land on a specific page such as the homepage. After navigating to Events in the GA4 interface, which option should you choose? Which feature allows you to collect and send events directly to Google Analytics servers from a server-side source such as a point-of-sale system? You work for an online vintage clothing retailer and store sales item data offline. Which feature lets you upload a CSV file of item data to join with your Analytics data? You are the managing editor of a blog with several contributing writers. What could you use to report the relevant writer's name on each article page? You have many events on your website that are especially valuable, such as purchases and newsletter sign-ups. You want to mark these events as important and assign a value to them. What should you designate these events as in your GA4 property? Which of the following are automatically collected events in GA4 for web data streams? Select all that apply. Enhanced measurement in GA4 automatically tracks interactions like scrolls, outbound clicks, site search, video engagement, and file downloads without additional code. You manage a gardening company and post a new how-to video on your website. GA4 collects extensive data about user interactions with this video. Which of these is a user property collected by Google Analytics? You manage a company that installs swimming pools. You post a new how-to video on your website about pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these is a user property collected by Google Analytics? Dimensions, Metrics, and Scopes You want a custom dimension to report membership status for a customer rewards program. Which scope should you set? Which Analytics feature allows you to connect individual customers' behavior across different platforms and devices by associating your own identifiers with individual users? Which of the following are considered dimensions in GA4? Select all that apply. GA4 supports user-scoped and event-scoped custom dimensions but does not offer session-scoped custom dimensions. You create a report showing device types (desktop, mobile, tablet) users have used over the past 30 days. In this report, what is device type? In the same device report from Question 27, you also see the total number of users per device category. Which of these is a metric in Google Analytics? You run a report that shows device data over the past 30 days, including how many users visited from computers versus mobile phones. In this report, what is device type classified as? Reports and Explorations Which section of GA4 Reports provides insights into where users are coming from (such as search engines or social media) before visiting your website? In which situation would you use the Engagement overview report? Which section of GA4 contains ready-made insight cards answering common questions about how users interact with your app or website? You want advanced analysis techniques that go beyond standard reports. Which section of GA4 provides funnel, path, and free-form explorations? Which exploration technique visualizes the sequential steps users take toward a conversion, showing drop-off at each step? You want to see what pages users visit most often after your home page. Which exploration technique should you use? You are in Explore and want to build a custom table with drag-and-drop dimensions and metrics. Which technique should you use? Which events are included in the GA4 Realtime report? Your team wants to be alerted automatically about unexpected traffic spikes or drops. Which built-in GA4 feature does this? Your colleague customized a report and wants it accessible from the left-hand navigation for the whole team. Where should they add it? When you view a User Acquisition Report and a Traffic Acquisition Report, what is the key difference between them? You want to permanently change the default primary dimension for the User Acquisition Report in your property. What should you do? You are interested in monitoring user activity as it is happening on your site. Which GA4 feature should you use? You have created a new path exploration in Explore showing what pages new users open after your homepage. You want to share it with a colleague. By default, who can see the exploration you created? You manage a retail website and customers arrive from many different sources, including search engines, ads, and social media. You want insight into which source drives the most new customers and conversions. Which report dimension shows where your website users arrived from? When creating a Free-Form exploration report, which types of visualizations are available for you to include? Conversions, Attribution, and Key Events You added a newsletter sign-up feature to your website and want to mark sign-up events as conversions. Where in GA4 would you manage events, conversions, and audiences? Which GA4 feature uses machine learning to measure conversions that cannot be directly observed? Which attribution model uses machine learning algorithms to distribute credit for a conversion across various touchpoints? Where in your GA4 property can you find the Conversion paths report? You are currently using last-click attribution. Which report would let you compare how first-click attribution would value channels and campaigns? In GA4, you can assign a monetary value to conversion events even if no actual financial transaction takes place. You want to create new audiences for your eCommerce site by segmenting users who have made a purchase. You want to build a predictive audience. Which approach gives you a predictive audience? You advertise online across several platforms to drive traffic to your website. You want to see how your various ads work together on the path to conversions. Where in your GA4 property can you find the Attribution Paths report? Integrations and Data Export When Google Ads is linked to GA4, how can Google Ads use audiences from Google Analytics? Where in your GA4 property can you manage product links such as a Google Ads integration? To gain insights into organic search queries directing users to your website, which platform should you connect to GA4? After exporting GA4 data to BigQuery, what new capability do you gain? Which types of GA4 properties can export data to BigQuery? Which platform can you connect with GA4 to test different versions of web pages with specific audiences? When Google Analytics and Google Ads are linked, how can Google Ads utilize conversion events from Google Analytics? You want to see detailed marketing campaign data by linking a new Google Ads account to your GA4 property. Where can you manage this product link? Audiences and Segmentation When you have Ads Personalization enabled for your property but want to exclude specific events, what happens to the data for those excluded events? Which of these describes how an audience trigger works in GA4? You manage an eCommerce website and want to segment users in ways that are important to your business, such as users who have made a purchase. Which of these is an example of a predictive audience? You want to build an audience of users ages 25 to 34 who have their browser set to Spanish and who viewed a specific page then watched a video. Which of these audiences could you build in GA4? Admin, Privacy, and Advanced Features Which Analytics 360 feature allows you to filter data and create a new, narrower data set for a specific use case or audience? Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties? A user with edit permissions at the Account level will automatically have edit permissions at which other levels? Which of the following can the Analytics tracking code collect? Select all that apply. Filters in Google Analytics can be applied retroactively to data that has already been processed. The order in which filters appear in your settings matters because filters are executed in the order they are listed. Google Analytics Terms of Service permit sending personally identifiable information (PII) to Google when the data is encrypted. Campaign Tracking and URL Parameters Which of the following is not a required parameter in the Google Analytics URL builder? What does enabling auto-tagging in Google Ads do? Which of the following metrics would most strongly suggest a poorly performing landing page? To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? Source: Emulent GA4 Practice Test.