Question A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction. Options Tailors bids to each machine, using relevant signals present at auct…
Question Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad? Options Reach Effi…
Question Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web? Options Geo campaign Display campaig…
Question Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Options …
Question Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? Options Your ads will…
Question An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What…
Question What is a key benefit of Display campaigns? Options Advertisers can provide minimal input to create a Display campaign. Display campaigns provide highly-segmented insights for daily campaign …
Question Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use? Options Target co…
Question Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign? Optio…
Question Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Options Googl…