Question Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goal…
Question Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Options Alleviates the strain on marke…
Question Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)…
Question If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use? Options Maximize conversions Enhanced cost-per-click (eCPC) Target imp…
Question A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used …
Question What are two reasons a marketer might use responsive display ads? Choose two. Options Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. G…
Question A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. O…
Question Which of the following goals can you achieve for your marketing campaign by using automated bidding? Options To choose what time of day your ads will appear To reach the right user with the r…
Question Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When …
Question Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance P…