Question Ads are likely to be most contextually relevant to the sites on which they appear when using: Options Affinity audiences Topic targeting In–market audiences Remarketing Answer Topic targeting…
Question Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommen…
Question Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Options Lightbox ads Display ads with location extensio…
Question For an advertiser focused on branding, what are the key success metrics? Options Reach and frequency Cost–per–conversion Conversion rate Clicks and impressions Answer Reach and frequency ← 返回…
Question Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and de…
Question View–through conversions are available only to: Options advertisers that have implemented conversion tracking advertisers that have implemented target CPA bidding advertisers that are running…
Question There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3) Options Your profits Cost of your keywords You…
Question Which bidding option is best suited for an advertiser focused on direct response marketing goals? Options Cost–per–interaction (CPI) Cost–per–click Viewable cost–per–thousand impressions (vCP…
Question Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Options Managed placements In–market audiences using the “Infant & Toddl…
Question An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaig…