Question Match each business objective with the Google Ads campaign type best suited to deliver the desired result. (Each campaign type can be used only once.) Options Shopping campaign (1) Display ca…
Question Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audie…
Question Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using rem…
Question Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche au…
Question Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option. Options Efficiency (…
Question Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated…
Question What can the Performance Planner assist you with? Options To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine whi…
Question How does Google Display Ads help advertisers meet their marketing objectives and drive results? Options By offering the ability to display Bumper ads. By helping advertisers deliver relevant …
Question What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Options Parents of infants Golf enthusiasts Men and women, a…
Question Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page? Options Uploaded ads Responsive displa…