Question Cost–per–thousand impressions (CPM) bidding is only available for: Options campaigns that target search partner sites accounts using U.S. dollars for billing currency campaigns that target th…
Question You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports? Options Conversion delay …
Question You might choose to use preferred layouts for dynamic display ads if your client: Options wants to choose the layouts and features wants to choose the features but not the layouts doesn’t car…
Question A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that…
Question Which of the following matches a benefit of machine learning? Options Alleviates the strain on marketing resources by creating manual tasks. Tailors bids to each machine, using relevant signa…
Question Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her prod…
Question An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaig…
Question Which of the following examples are suited for responsive display ads? (Select two) Options “A company needs to reduce its overhead for managing ad portfolios within ad groups and campaigns. …
Question A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction. Options Tailors bids to each machine, using relevant signals present at auct…
Question Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad? Options Reach Effi…