Q67: You are launching a campaign for a new clothing line. You want to test whether t…

Q67: You are launching a campaign for a new clothing line. You want to test whether t…

This is question 67 of 80 in the Meta Blueprint Certification Exam Answers practice test.

Question

[Scenario-Based] You are launching a campaign for a new clothing line. You want to test whether targeting women ages 25 to 34 or women ages 35 to 44 generates better results. What should you set up?

Options

  • Two separate campaigns with different objectives
  • An A/B test with audience as the variable ✅
  • A single ad set targeting all women ages 25 to 44
  • Two separate ad accounts

Answer

Correct Answer: An A/B test with audience as the variable

Explanation

An A/B test with audience as the variable allows you to compare performance between two age groups while keeping all other elements consistent. Instagram Advertising

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