This is question 21 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant?
Options
- Engagement
- App Installs ✅
- Lead Generation
- Messages
Answer
Correct Answer: App Installs
Explanation
App Installs directs users to the app store to download the app, making it the most relevant objective for driving downloads.
