This is question 24 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What should you do if your competitor has a big public blunder?
Options
- Send my sales team to follow up with every negative post about the incident.
- Amplify the competitor's blunder, telling your followers 'See this? We would never do this.'
- Maintain a helpful approach and have empathy for the company's missteps. ✅
- Stay completely silent and make sure your company never experiences the same thing.
Answer
Correct Answer: Maintain a helpful approach and have empathy for the company's missteps.
Explanation
Maintaining empathy and a helpful approach is the professional response that builds your own brand reputation.
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