This is question 22 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] How can social media listening increase customer advocacy?
Options
- Responding only to positive social posts and re-sharing them
- Responding only to negative social posts with helpful responses
- Responding to social posts—whether positive or negative—shows that you're listening ✅
- Responding to a social post within one hour shows your company is full of social-savvy people
Answer
Correct Answer: Responding to social posts—whether positive or negative—shows that you're listening
Explanation
Responding to ALL posts demonstrates genuine listening and care, which builds advocacy.
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