This is question 80 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] An e-commerce company is running a conversion campaign but notices the cost per acquisition is higher than expected. What should they consider doing first?
Options
- Immediately triple the daily budget
- Review audience targeting, creative performance, and ensure the pixel is firing correctly on all conversion events
- Pause the campaign and switch entirely to organic posts
- Remove all ad creative and start from scratch
Answer
Correct Answer: Review audience targeting, creative performance, and ensure the pixel is firing correctly on all conversion events
Explanation
Before making budget changes, diagnosing the root cause by reviewing targeting, creative, and pixel setup is the most strategic first step to improve CPA.
This mock exam is for study purposes only and is not affiliated with or endorsed by Meta Platforms, Inc. Prepared by Emulent, a digital marketing agency based in Wake Forest, NC.
