This is question 79 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] A business wants to track how many people view a specific product page and then make a purchase. What should the business implement?
Options
- Page Insights and boosted posts
- Meta pixel with standard events for ViewContent and Purchase ✅
- Only Instagram Shopping tags
- Only UTM parameters in post links
Answer
Correct Answer: Meta pixel with standard events for ViewContent and Purchase
Explanation
Implementing ViewContent and Purchase standard events allows the business to track the full product page to purchase conversion path.
