This is question 78 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] A fitness brand wants to reach new people who are similar to its best existing customers. The brand has a customer email list of 5,000 verified buyers. What is the recommended approach?
Options
- Create a Core Audience based on age and gender only
- Upload the customer list as a Custom Audience, then build a 1 percent Lookalike Audience from it
- Boost a Page post to all Facebook users
- Target all users who have visited the brand's Instagram profile
Answer
Correct Answer: Upload the customer list as a Custom Audience, then build a 1 percent Lookalike Audience from it
Explanation
This approach uses your best customers as a seed audience to find new people with similar characteristics, maximizing the quality of prospecting.
