Q78: A fitness brand wants to reach new people who are similar to its best existing c…

Q78: A fitness brand wants to reach new people who are similar to its best existing c…

This is question 78 of 80 in the Meta Blueprint Certification Exam Answers practice test.

Question

[Scenario-Based] A fitness brand wants to reach new people who are similar to its best existing customers. The brand has a customer email list of 5,000 verified buyers. What is the recommended approach?

Options

  • Create a Core Audience based on age and gender only
  • Upload the customer list as a Custom Audience, then build a 1 percent Lookalike Audience from it
  • Boost a Page post to all Facebook users
  • Target all users who have visited the brand's Instagram profile

Answer

Correct Answer: Upload the customer list as a Custom Audience, then build a 1 percent Lookalike Audience from it

Explanation

This approach uses your best customers as a seed audience to find new people with similar characteristics, maximizing the quality of prospecting.

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