This is question 73 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] When building a Lookalike Audience, what is a best practice for the seed audience?
Options
- Use the largest possible seed audience for maximum reach
- Use a high-quality, smaller seed audience and start with a small Lookalike percentage
- Layer additional targeting on top of the Lookalike Audience
- Use a seed audience from a different country than your target market
Answer
Correct Answer: Use a high-quality, smaller seed audience and start with a small Lookalike percentage
Explanation
Starting with a high-quality seed (your best customers) and a small percentage (1 percent) creates a Lookalike Audience that closely resembles your most valuable existing customers.
