Q72: What sources can be used to build Custom Audiences? Select all that apply.

This is question 72 of 80 in the Meta Blueprint Certification Exam Answers practice test.

Question

[Multiple Select] What sources can be used to build Custom Audiences? Select all that apply.

Options

• Website visitors (via the Meta pixel)
• App activity (via Facebook SDK)
• Customer lists (email, phone number uploads)
• Offline activity (in-store, phone interactions)

Answer

Correct Answer: Website visitors, App activity, Customer lists, Offline activity

Explanation

Custom Audiences can be built from all four data sources, combining online and offline customer interactions for comprehensive targeting.

← Back to all Meta Blueprint Certification Questions