This is question 65 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] What is the purpose of A/B testing (split testing) in Meta advertising?
Options
- To automatically double the ad budget
- To test different versions of an ad or strategy to see which performs better ✅
- To split the ad between Facebook and Google Ads
- To test whether your Page is verified
Answer
Correct Answer: To test different versions of an ad or strategy to see which performs better
Explanation
A/B testing compares two or more variations of an ad element (audience, creative, placement) to determine which version drives better results.
