This is question 63 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] Which of the following best describes the marketing funnel as it relates to Meta campaign objectives?
Options
- Conversion, then Consideration, then Awareness
- Awareness, then Consideration, then Conversion
- Awareness, then Conversion, then Consideration
- Consideration, then Awareness, then Conversion
Answer
Correct Answer: Awareness, then Consideration, then Conversion
Explanation
The marketing funnel follows a top-down progression: Awareness (introducing the brand), Consideration (driving interest), and Conversion (driving action).
