This is question 60 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] A video campaign's goal is to maximize the number of times the video has started to play per impression. Which metric should be used to measure success?
Options
- Video completions
- Video plays ✅
- ThruPlay
- Reach
Answer
Correct Answer: Video plays
Explanation
Video plays measures how many times the video started playing per impression, directly aligning with the goal of maximizing play starts.
