This is question 54 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] What is the difference between a boosted post and a Facebook ad?
Options
- There is no difference; they are the same thing
- A boosted post is a simplified version of an ad created from your Page; a Facebook ad is created in Ads Manager with more advanced options ✅
- A boosted post can only contain text, while an ad can contain images
- A Facebook ad cannot be shown on Instagram, while a boosted post can
Answer
Correct Answer: A boosted post is a simplified version of an ad created from your Page; a Facebook ad is created in Ads Manager with more advanced options
Explanation
Boosted posts offer basic reach extension, while Ads Manager provides full control over objectives, targeting, placements, and creative formats.