This is question 48 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] You want to set a maximum bid amount for individual actions like link clicks and landing page views. What bid strategy should you use?
Options
- Lowest cost
- Bid cap ✅
- Cost cap
- Highest value
Answer
Correct Answer: Bid cap
Explanation
Bid cap allows you to set the maximum amount you are willing to bid for each individual action, giving you the most control over per-action costs.
