This is question 47 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] An advertiser recently installed the Meta pixel on its website. At what level should the advertiser choose the conversion event optimization?
Options
- Campaign level
- Ad set level ✅
- Ad level
- Account level
Answer
Correct Answer: Ad set level
Explanation
Conversion event optimization is always set at the ad set level, regardless of when the pixel was installed.
Budget, Bidding, And Optimization
