This is question 42 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] What allows advertisers to create rules for URLs with the Meta pixel to measure specific customer actions?
Options
- Standard events
- Custom conversions ✅
- Lookalike Audiences
- Advantage+ budget
Answer
Correct Answer: Custom conversions
Explanation
Custom conversions let advertisers create rules based on URLs to track and measure specific customer actions without modifying pixel code.
