Q42: What allows advertisers to create rules for URLs with the Meta pixel to measure …

Q42: What allows advertisers to create rules for URLs with the Meta pixel to measure …

This is question 42 of 80 in the Meta Blueprint Certification Exam Answers practice test.

Question

[Multiple Choice] What allows advertisers to create rules for URLs with the Meta pixel to measure specific customer actions?

Options

  • Standard events
  • Custom conversions ✅
  • Lookalike Audiences
  • Advantage+ budget

Answer

Correct Answer: Custom conversions

Explanation

Custom conversions let advertisers create rules based on URLs to track and measure specific customer actions without modifying pixel code.

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