This is question 26 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] To create a Custom Audience from website visitors, what does a business need to install?
Options
- A Facebook SDK
- The Meta pixel ✅
- A third-party analytics tool
- A content management plugin
Answer
Correct Answer: The Meta pixel
Explanation
The Meta pixel must be installed on a website to track visitor behavior and create Custom Audiences based on website activity.
