This is question 24 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] A quick-service restaurant is launching a new delivery service and wants to build awareness to a large number of people ages 18 to 34 interested in food and dining. The client has a ThruPlay video and a six-second video. Which objective and placements should the client use?
Options
- Reach objective on Instagram Stories, Instagram Feed, and Facebook Feed
- Conversions objective on Facebook Marketplace only
- Traffic objective on Messenger only
- Lead Generation objective on Audience Network only
Answer
Correct Answer: Reach objective on Instagram Stories, Instagram Feed, and Facebook Feed
Explanation
The Reach objective maximizes the number of people who see the ad, and using multiple placements across Instagram and Facebook provides broad exposure to the target demographic.
Audience Targeting
