This is question 20 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?
Options
- Brand Awareness
- Traffic
- App Installs ✅
- Reach
Answer
Correct Answer: App Installs
Explanation
The App Installs objective is specifically designed to drive users to download an app from the App Store or Google Play.
