Question Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign? Options User intent and likelihood to complete valuable actions for your business do n…
Question Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective s…
Question What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) Options Distribution Validation Simulation Instrumentation Dif…
Question Which type of automated bidding strategy is target cost-per-acquisition (CPA)? Options Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding…
Question Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Select All Correct Responses…
Question Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smar…
Question You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? Options With Google Ads you always pay using cost-per-r…
Question When visibility is the campaign goal, which bidding strategy should an advertiser choose? Options Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks A…
Question Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Options Retention-focused bidding Considerati…
Question Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Options …