This is question 53 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What is social selling the inbound way?
Options
- When a salesperson sends a direct message to a new follower with an offer or request to go to the company's website
- When a salesperson provides value by offering thoughtful content and answering questions for prospects ✅
- When a salesperson follows all a prospect's social media channels and tags them with regular product offers
- When a salesperson supplements their social posts with digital advertising
Answer
Correct Answer: When a salesperson provides value by offering thoughtful content and answering questions for prospects
Explanation
Inbound social selling provides value FIRST through content and helpful answers, not aggressive pitching.
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