This is question 47 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[True or False] True or false? 'Earned' media is exposure your brand has paid for, e.g., advertising or promotions.
Options
- True
- False ✅
Answer
Correct Answer: False
Explanation
Earned media is UNPAID exposure (mentions, shares, reviews). Paid media is advertising and promotions.
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