This is question 37 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What do we mean when we say you should post an '80/20 mix' on social media?
Options
- 20% of your social content should promote your own brand, and 80% should be anything that truly interests your audience. ✅
- 80% of your social content should promote your brand, and 20% should interest your audience.
- 20% of your social content should be video, and 80% should be content that promotes your brand.
Answer
Correct Answer: 20% of your social content should promote your own brand, and 80% should be anything that truly interests your audience.
Explanation
The 80/20 rule: 80% content that provides value to your audience, 20% promotional content about your brand.
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