This is question 28 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Let's say you conduct a content audit on your competitors and see that they're having success with live video, but you haven't really tried live video yet. What might you do?
Options
- Give up – they've already won the space.
- Immediately start doing live video on every channel.
- Test out live video on different channels, and see how your audience responds. ✅
Answer
Correct Answer: Test out live video on different channels, and see how your audience responds.
Explanation
Test new formats incrementally on different channels to see how YOUR audience responds before full commitment.
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