This is question 27 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] If you don't have your _____________ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be.
Options
- competitors
- revenue targets
- business goals and buyer personas ✅
- budget
Answer
Correct Answer: business goals and buyer personas
Explanation
Business goals and buyer personas should guide all content and social campaign development.
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