This is question 20 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What's the difference between social listening and social monitoring?
Options
- Social listening centralizes conversations about your brand; social monitoring measures reputation from a higher-level perspective. ✅
- Social listening involves answering support questions; social monitoring is for marketing intelligence.
- Social listening can only be done natively; social monitoring requires technology.
- Social listening is done by sales; social monitoring is done by marketing.
Answer
Correct Answer: Social listening centralizes conversations about your brand; social monitoring measures reputation from a higher-level perspective.
Explanation
Social listening gathers and centralizes conversations, while monitoring tracks reputation metrics at a higher level.
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