Q20: What’s the difference between social listening and social monitoring? Q20: What’s the difference between social listening and social monitoring? Sherry | 2026-5-19 21:18 | 4 | HubSpot Social Media Marketing Certification 132 字 | 1 分钟内 This is question 20 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam. Question [Multiple Choice] What's the difference between social listening and social monitoring? Options Social listening centralizes conversations about your brand; social monitoring measures reputation from a higher-level perspective. ✅ Social listening involves answering support questions; social monitoring is for marketing intelligence. Social listening can only be done natively; social monitoring requires technology. Social listening is done by sales; social monitoring is done by marketing. Answer Correct Answer: Social listening centralizes conversations about your brand; social monitoring measures reputation from a higher-level perspective. Explanation Social listening gathers and centralizes conversations, while monitoring tracks reputation metrics at a higher level. ← Back to all HubSpot Social Media Marketing Certification Questions 赞赏 certificationexam answersHubSpotHubSpot Social Media Marketing