This is question 10 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Which KPI is most likely to be a vanity metric?
Options
- Reach ✅
- Engagement
- Return on Investment (ROI)
- Retention and loyalty
Answer
Correct Answer: Reach
Explanation
Reach is often a vanity metric because high reach doesn't necessarily translate to engagement or business results.
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