This is question 9 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Select] Which of these KPIs demonstrate engagement? Choose all that apply.
Options
- Direct sales revenue from social media
- Mentions ✅
- Sharing and retweets ✅
- Likes or Favorites ✅
- Customer satisfaction
Answer
Correct Answer: Mentions, Sharing and retweets, Likes or Favorites
Explanation
Engagement KPIs include mentions, shares/retweets, and likes/favorites. Revenue and satisfaction are different metric categories.
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