This is question 23 in the HubSpot Inbound Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] When you use Jobs Theory to develop a timeline of events, where does that timeline start?
Options
- The first time a potential employee hears about your company.
- The first time a potential customer realizes they have a need. ✅
- The day your company was founded.
- The day you were hired into your current role.
Answer
Correct Answer: The first time a potential customer realizes they have a need.
Explanation
The Jobs Theory timeline starts when a customer first realizes they have a need or 'job to be done.'
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